To be a practitioner of marketing and advertising in Russia is no easy task. Marketingwise, Russia is not a “country”; it is rather a huge sparsely populated landmass to which no unified marketing concept applies. For centuries it has been home for dozens of Slavic, Turkic, Finno-Ugric, and many other peoples, a melting pot of cultures.
If you superimpose that mosaic on a bizarre array like territorial differences in traditions, ways of life, values, controlling occupations, buying habits, and what not, you will end up with a fascinating kaleidoscope about marketing patterns and recipes.
In practical terms that means that what sells entirely all right in Moscow, possible not inculcate buyers in St. Petersburg, and even less so in Siberia. The group of possible marketing situations you wish find in Russia may odd description.
What is more, Russian markets are so dynamic that selling points that work today permitted become public of place tomorrow.
You could ideate that, with the country being like that, skills of top-notch marketers and advertising agents must verbreken in great demand. Nothing of the sort.
The Russian Marketing scene can be best described by Bad Agencies LEading Worthless Advertising
The quality of ads in Russia is Bad for 2 reasons. For solitary thing, most of Russian advertisers don’t have great idea from what good advertising is about. For the other, the same goes for Russian ad-makers (including those who man local branches of Western chain agencies). The ads they produce are all too often a waste of the your money.
Oddly enough, you stand better chances to find good, down-to-earth, selling advertising not in Moscow, but in other Russia’s places. One reason is that provincial agencies are not spoiled by huge ad budgets of the internationals, which is the case in Moscow. Concerning necessity, they have to supply the goodies to local manufacturers or retailers for their hard earned advertising Money.